Zorro: A New Identity for a Household Classic

The Challenge
With over 60 years in the market, Zorro is a well-known brand offering high-quality cleaning products at accessible prices. As the brand evolved, it expanded its portfolio into a complete home care line, spanning seven categories with high-performance formulas that rival leading brands. However, its visual identity did not reflect this transformation.

The Solution
Grupo Berro took on the challenge of renewing Zorro’s image while preserving its essence of accessibility and reliability. The new design uses the iconic “Z” as the central element, giving it a modern and dynamic presence. Through a clear and structured visual identity, we ensured that each product effectively highlights its key attributes and benefits at the point of sale.

We developed a unified graphic system that allows for quick category recognition within the portfolio, ensuring brand consistency and recall. Colors, typography, and graphic elements were carefully selected to convey innovation, quality, and functionality while maintaining a close connection with its traditional consumers.

The Result
Zorro’s rebranding aligns its image with its core values: high performance, innovation, and accessibility. This transformation strengthens its market position and enhances its impact on consumers, ensuring that Zorro continues to grow and, most importantly, WORKS better every day.