Our role is to understand the business or marketing plan and from that understanding visualize a correct solution to the needs of each project.
Communication Strategy
→ Meaningful strategy. Responsibility. Rigor. Creativity. Effectiveness. Solvency. Flexibility. Relevance.
At Grupo Berro we make each clients' business objectives our own.
We know that there are rational and emotional bonds between a brand and its public. We take care of identifying and promoting them under the same consistent and original development. We approach each project with an open mind, with the years’ experience and the solidity of the results, generating creative proposals with a unique interdisciplinary team.
Our proposal of value is to transform difficulties into opportunities. We have the capacity and the resources to do it.
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Branding & Identity
→ To talk about identity is to talk about DNA.
To design the identity of any project, we go straight to the essence, defining first what features we are going to identify, what values to highlight, what the differential elements will be, in what environment the brand should act.
With these revealed axes, we get involved in the construction of an identity that projects a forceful and unrepeatable image.
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Packaging design
→ Developing a packaging implies making an idea tangible.
It is the step from the visual concept to the purchase, turning the packaging into the communication vehicle that transforms soul into body.
Regardless of the advertising budget, packaging is always the last link in the chain. It is presented on the shelves, with the responsibility of being the chosen one and becoming part of the consumers' lives.
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Industrial design
→ It is the tool to empower the clients' growth, accompanying them on the road to constant innovation. Betting on design as a differentiating factor, in order to enhance available resources, transforming ideas into real products and experiences.
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Motion graphics
→ The digital world is part of the real world, and today it is a key means of communication and a fundamental component for the construction of identities.
Understanding this world, understanding the codes that determine it, interpreting the digital atmosphere, and how people move in that universe, is essential for the success of any brand strategy.
Aware of the value of digital transformation, we are involved in the scope of this tool to provide more innovative and creative responses.
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Naming
→ George Steiner said "What is not named, does not exist".
No brand can be successful if it cannot be named. In the same way, what is known, familiar and close to us has a name.
The naming process does not simply consist of assigning a name, but of coming up with a good name, the right name for the right audience, at the right time.