Supremo

Supremo

Packaging design.

  • Cliente Cambiaso S.A
  • Servicio Packaging design.
  • Año 2025

The evolution of an iconic design for a market leader

In 2015, Cambiaso —a benchmark company in Chile— entrusted us with redesigning the identity and packaging of Té Supremo, a brand deeply rooted in Chilean everyday life. The challenge was clear: revitalize without losing its essence, modernize while honoring its legacy.

Natural design for a growing market

Together with Cambiaso, we developed the design for the new Supremo Wellness line, created exclusively for the U.S. market. With a visual approach that combines botanical imagery, herbal elements, and a fresh color palette on a white background, we aimed to convey wellness, purity, and transparency — key attributes for consumers who value health, simplicity, and authenticity. A design meant to stand out on shelf and connect at first glance. In doing so, Cambiaso strengthens its presence in the U.S. market.