- Cliente Cambiaso S.A
- Servicio Packaging design.
- Año 2025
The evolution of an iconic design for a market leader
In 2015, Cambiaso —a benchmark company in Chile— entrusted us with redesigning the identity and packaging of Té Supremo, a brand deeply rooted in Chilean everyday life. The challenge was clear: revitalize without losing its essence, modernize while honoring its legacy.
The result, launched in 2016, was powerful: Supremo rose to market leadership, reaching a 40% share.
Almost a decade later, Cambiaso invited us once again —this time with a new challenge: evolve without changing, refresh the brand without diluting its identity. Our approach was precise: refining textures, typography, and colors to enhance what was already strong and project it into the future.
Today, Supremo unveils a new design that celebrates its history and strengthens its leadership. A true example of how innovation can also be an act of respect.
The evolution of an iconic design for a market leader
In 2015, Cambiaso —a benchmark company in Chile— entrusted us with redesigning the identity and packaging of Té Supremo, a brand deeply rooted in Chilean everyday life. The challenge was clear: revitalize without losing its essence, modernize while honoring its legacy.
Natural design for a growing market
Together with Cambiaso, we developed the design for the new Supremo Wellness line, created exclusively for the U.S. market. With a visual approach that combines botanical imagery, herbal elements, and a fresh color palette on a white background, we aimed to convey wellness, purity, and transparency — key attributes for consumers who value health, simplicity, and authenticity. A design meant to stand out on shelf and connect at first glance. In doing so, Cambiaso strengthens its presence in the U.S. market.
