- Cliente Saenz Briones, CCU
- Servicio Branding & Identity. Packaging design.
- Año 2022
The changes in preference and interest from the consumers, and the solid position of Cider 1888, Cider Real and Ciders Pehuenia, gave CCU the space to launch a complete portfolio of canned ciders and continue with its plan for this drink to be enjoyable throughout all year.
Respecting the DNA of each of these brands designed by Grupo Berro, we adapted the designs to the can format.
The design of each cider corresponds to the visual identity of each brand, but now, in a format that accompanies the idea that cider is a product for the whole year.