- Cliente Dole
- Servicio Motion Graphics. Branding & Identity. Packaging design.
- Año 2023
Dole entrusted Grupo Berro again, this time for the branding and packaging line of Disney Park's iconic 'Dole Whip' ice cream.
Starting this month, Dole Whip will be available in select retail stores. Fans will be able to enjoy the famous ice cream outside the theme parks as well.
In the frozen food sector, Dole Whip comes in its classic pineapple flavor as well as strawberry and mango flavors. Each package includes four individual cups.
Dole Whip was first introduced at Aloha Isle in Magic Kingdom's Adventureland and has since become a key product at Disney World in Orlando, Florida and Disneyland in Anaheim, California.
The new design was inspired by the visual style and colorful décor of these iconic theme park areas, so that the brand is always linked to that special family memory.
Grupo Berro worked with the Dole team on the packaging design and product photography.