Salvavidas

From time to time, 'pro bono' or 'ad honorem' projects arise in which Grupo Berro participates disinterestedly. But for us to get involved it is a 'sine qua non' condition that the projects are totally philanthropic.

In January of this year, through Francisco Paillot, who had worked on many projects with Grupo Berro during his time at Philip Morris, Emiliano Homps contacted us to see if we were interested in collaborating on a new challenge.

The brewing industry has been growing steadily for years, especially in the craft brewery segment, which demands more and more skilled workers. Based on this panorama, Thomas Siedmann and Emiliano Homps decided to create Salvavidas, meaning life guards, a solidarity beer that aims to provide unemployed men and women with tools to project a working future.

100% of the profits from the sales of Salvavidas beer are donated to the Fundación Potenciar Solidario, the NGO in charge of implementing the training programs.

Sebastián González, renowned homebrewer of the beer scene, BJCP Judge and twice winner of the Brewer of the Year contest organized by the Somos Cerveceros group, also joined the project ad honorem.

Regarding the initiative, Thomas Siedmann, General Manager for the Southern Cone of Molson Coors and with a long history in the beer industry working for CCU, said: “We believe there is a great opportunity in training people in specific tasks in the brewing area, packaging, maintenance and logistics, which would allow the industry to find more qualified profiles and people to have a better job”.

For his part, Emiliano Homps, a partner at Brewing, a beer supplies marketing company, added: “We are proud to say that 100% of the profits are allocated to this labor inclusion program. Our goal is to sell about 2,400 cans per month”.

With this spirit, Grupo Berro developed the identity of Salvavidas and designed the 3 cans for the beers.

An unusual project where it was worth collaborating.