Puno is a new brand of puffed corn produced in the city of Tandil.

Juan Alvarez is a young entrepreneur who decided to invest all his savings to build a small model plant for the production of healthy snacks.

We had previously worked with Juan in the branding of another brand and because of that good experience he called us for this new challenge.

Taking advantage of Gonzalo Berro's visit to Tandil, he went to see the brand new manufacturing plant. A modern and functional building designed especially for the project, taking care of every architectural and decorative detail. Gonzalo had the chance to see initial production tests and learn about the unusual way in which this snack is made. A machine receives the grains and, as a shot, ejects the inflated corn into a giant funnel that then falls by gravity to be sent and packaged in the bags we designed at Grupo Berro.

For the packaging design we worked with textures and patterns taken from images of nature in warm colors on a white background so that the identity appears handmade, close and healthy. A cheerful and colorful design that invites the consumer to try these delicious snacks.