Mafralac

Mafralac is a dairy company that offers innovative solutions of quality and responsible nutrition.

With more than 25 years of experience, the purpose of its founder, Leo Godoy, is to lead the future of nutrition, working in a sustainable way in top quality food and exquisite taste for all the inhabitants of the planet.

As part of the growth process, Leo contacted Gonzalo Berro for Grupo Berro to develop its new identity.

The Challenge

In an industry with large national and international companies, Mafralac is an SME and needed their new identity to represent their vision and a new design to help give visual credibility to all the effort they put into the development of their products.

The Development

We traveled to their industrial plant in Recreo, Santa Fe province. We shared meetings with the client and his team, and we toured the facilities and the new offices. Based on the information gathered, we developed different creative concepts that included the new identity and a signage program.

The Result

From the different concepts presented, the chosen idea was the 'links' identity. The "M" of the new symbol is formed by the union of 4 links that together form the letter and hold a drop of milk as a symbol of the company's expertise.

A renewed identity that shows the strength and vision of Mafralac in the dairy industry.