- Cliente CCU
- Servicio Branding & Identity. Naming. Packaging design.
- Año 2021
Based on the success of cider 1888, Saenz Briones hired Grupo Berro to develop the branding and packaging design of Pehuenia.
Leveraged in a market that opened the doors to the consumption of cider, presenting a new brand that offers an artisan product of excellent quality is a great opportunity.
Pehuenia launched in the market with three novel proposals: Sweet Cider, Ginger and Cardamom & Cucumber.
With charcoal and pencil drawings, the identity of Pehuenia combines its logo with different animals of Patagonia: the deer, the puma and the armadillo, each one playing with an apple, which is the basis of good cider.






With charcoal and pencil drawings, the identity of Pehuenia combines its logo with different animals of Patagonia: the deer, the puma and the armadillo, each one playing with an apple.








