OKKI — Fresh and Memorable Snack Identity

OKKI is the project of three young brothers passionate about crafting high-quality snacks. They found us through Instagram, a channel that’s becoming increasingly relevant for our studio as a way to connect with new entrepreneurs.

‘Their story began when they acquired the brand and recipe for delicious caramel popcorn that evokes classic flavors —the kind I remember from my own school days’ Gonzalo Berro commented.

They also offer salted and unsalted peanuts, always with a simple, tasty and well-crafted approach.

Our challenge was to modernize and refresh the visual identity, making the brand more attractive and easier to recognize while highlighting the freshness of its products and building an emotional connection with today’s consumer. We created a vibrant, contemporary and appetizing design with a strong, memorable logotype and a graphic system that distinguishes each variety while keeping brand consistency.

A key detail is the circular pattern surrounding the logo: it creates an almost hypnotic effect that draws attention and reinforces shelf recognition.

The result: packs with a clear personality that invite people to try and share, positioning OKKI as an artisanal snack brand with a young, urban spirit.