- Cliente Cambiaso S.A.
- Servicio Branding & Identity. Packaging design.
- Año 2022
Since 2015 Cambiaso has entrusted Grupo Berro with the branding of its Supremo tea brand, absolute leader in the Chilean market.
In this opportunity the company was launching a new line of teas with important ingredients within the category of the so-called 'superfoods'.
The challenge
The new packaging had to respect the brand's architecture but at the same time it was important to show an innovative design with a strong personality to highlight the benefits of these new teas.
The result
The new design is attractive, innovative and colorful with its own graphic style, which despite the visual differences with other products in the family, clearly respects the graphic values of Supremo tea.
