- Cliente Esnaola
- Servicio Branding & Identity. Packaging design.
- Año 2024
Esnaola: Rediscovering Tradition
With over 80 years of history, Esnaola is an iconic brand of sweets that made its mark in Buenos Aires during the 1980s. Its unmatched quality, especially in quince paste and sweet potato paste, earned a place in the finest gourmet stores of the city, standing out with its iconic 5 kg tin.
Today, with the support of Alimentos Dulcor, we are relaunching Esnaola with the same commitment to quality that made it a classic. The new design enhances its essence and sophistication, restoring it to the prominent place it deserves.
We have developed a refreshed visual identity that preserves its tradition through a subtle update to the logo, accompanied by a modern and elegant packaging line. This design not only highlights its quality but also ensures outstanding visual impact at the point of sale, connecting with new generations while honoring its legacy.
Esnaola is back, more authentic and relevant than ever.