- Cliente Dole
- Servicio Motion Graphics. Branding & Identity. Packaging design.
- Año 2023
We are proud to present the redesign of the Dole smoothie line. Our goal was clear: to merge Dole's rich heritage with a fresh and contemporary perspective.
For this project, we dove deep into Dole's history, seeking to recapture the DNA of the historic designs that had been lost in previous design and were so beloved by consumers for generations. Nostalgia became our source of inspiration, and every detail of the new design reflects the authenticity and quality that have always defined Dole.
To convey the freshness and naturalness of the new designs, we dove even deeper into the essence of the fruit. We captured the beauty of each fruit and smoothie through photographs that reflect their freshness and flavor. We wanted consumers to see what they were about to enjoy: the purity of nature in every sip.
This new design is a tribute to Dole's rich history and is a celebration of the freshness and authenticity that makes all of the brand's products unique.