Dole Juices

Dole, the world's leading fruit brand with more than 120 years of experience, has always stood out for its commitment to producing the highest quality canned fruit juices. At Grupo Berro, we are honored to have been chosen to redesign their traditional line of juices.

Our goal was to reconnect with the legacy of Dole's original designs, with a current and renewed creative proposal. In the new design we sought to reflect the freshness and authenticity of Dole products from the outside of each package, so that consumers can appreciate the quality found inside each pack.

To achieve this goal, we worked not only on the design, but also on the photographic treatment.

Today the new designs carry the history of Dole's identity with the visual hierarchy that the brand deserves.