- Cliente Osborne
- Servicio Branding & Identity. Packaging design.
- Año 2023
The Redesign of Conde de Osborne:
Evolution with Respect for Tradition.
The original label design for Conde de Osborne marked a milestone for Grupo Berro: it was the very first project we created for Osborne, 20 years ago. This collaboration not only initiated our relationship with this prestigious company but also opened the door to working on numerous projects for other iconic brands within the group.
Two decades later, we faced a new challenge: redesigning one of our own works. Twenty years is more than enough time to warrant an upgrade, and this project was far more than just a label change. It was a comprehensive redesign, including the structural reimagining of the bottle, and for nothing less than the brand that bears the Osborne family name.
Working closely with the client, we explored multiple creative paths to arrive at a solution that seamlessly blended modernity and evolution, while staying true to the visual codes and prestige of the brandy category. The result is a completely renewed bottle that exudes contemporary sophistication, all while preserving the rich tradition that defines Conde de Osborne.
This project is a clear example of how innovation and respect for history can coexist to take a brand to the next level.
Nos enfrentamos a un nuevo desafío: rediseñar uno de nuestros propios trabajos. 20 años es un tiempo más que razonable para realizar una actualización, y este proyecto representaba mucho más que un simple cambio de etiqueta. Se trataba de un rediseño integral, estructural, y para nada menos que la marca que lleva el nombre de la familia Osborne. Junto con el cliente, exploramos múltiples rutas creativas hasta dar con una solución que combine modernidad y evolución, pero siempre respetando los códigos visuales y de prestigio propios de la categoría del brandy.
