Chocoarroz

Chocoarroz: Leading in a Billion-Size Market

In 2018, we partnered with Chocoarroz on a comprehensive redesign that strengthened its identity and boosted its presence on the shelf. Since then, the brand has continued to grow and has become a benchmark within a massive market: in Argentina, nearly 10 million alfajores are consumed every day (source: Forbes Argentina).

As the pioneers and leaders in the rice alfajor category, we now continue to evolve the Chocoarroz universe with two new indulgent offerings:
• Súper Chocoarroz: double chocolate coating and double caramel filling.
• Chocoarroz Pistachio: white chocolate with pistachio filling, aligned with the trend toward more sophisticated and natural flavors.

Each new package preserves the brand’s recognizable identity while adding visual impact and appetite appeal to keep winning over increasingly demanding consumers.