Café Cabrales

Café Cabrales

Brand identity. Packaging design.

  • Cliente Cabrales
  • Servicio Brand identity. Packaging design.
  • Año 2019

For the cup, we left the characteristic plate but modernized the silhouette. We also adjust the stram, generating a more relaxed movement, highlighting the idea of ‘enjoying the moment of a good coffee’.

We respected the inclination of the typography but redraw it by adjusting details of shapes and spacing between letters, so that the reading is clearer.

We defined an architecture for the whole line, rescuing the application of the brand diagonally, the presentation of the symbol of the cup inside a ‘red tie’ and other attributes that the previous packs had.

Today the brand and its products are presented with a strong and more consistent identity.