Big Ben

Big Ben is Cabrales’ traditional brand of tea. A brand that offers a variety of top-quality teas and infusions, but its identity and its packaging line had not been updated for years, leaving the product neglected and not reflecting its quality.

With the new branding we seek to update the identity and connect the brand more and better with consumers, by presenting an elegant design that gives it a greater hierarchy and that invites you to try it.

A new brand architecture that shows Big Ben, with a renewed design to match its quality!