- Cliente Alimentos de Tandil
- Servicio Branding & Identity. Packaging design.
- Año 2024
Piano: The Design of a New Classic
Once again, Alimentos de Tandil entrusted Grupo Berro with creating the identity for one of its flagship products: Polenta Piano, an Italian-style polenta made from the highest-quality corn.
As specialists in corn production, Alimentos de Tandil has perfected every detail to deliver a premium polenta that stands out for its exceptional flavor and unmatched texture. Our challenge was to design packaging that reflects the product’s excellence and connects with consumers seeking the very best for their table.
The new design balances elegance and tradition, featuring a black background and graphic elements that evoke Italian essence while highlighting the product’s artisanal quality. From the typography selection to the visual details, every decision reinforces Piano’s commitment to quality and refined taste.
Today, Polenta Piano is not only enjoyed on every plate but is also presented with a design that truly honors the quality within. Because when it comes to elevating the everyday to something extraordinary, Piano sets the standard.
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El nuevo diseño equilibra elegancia y tradición, con color negro de fondo y elementos gráficos que evocan la esencia italiana y destacan la calidad artesanal del producto. Desde la selección tipográfica hasta los detalles visuales, cada decisión refuerza el compromiso de Piano con la calidad y el buen gusto.
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