Club Atlético River Plate

Club Atlético River Plate

Branding & Identity.

  • Cliente Club Atlético River Plate
  • Servicio Branding & Identity.
  • Año 2022

Its greatness, just as immaculate: the white shield, the red band and the “CARP”.

For the evolution of the shield, we respect the special inclination of 59.88 degrees of the red band. We made minor adjustments to the 4 letters that make up the acronym “CARP” and we also made a subtle cleaning of the fine lines of the previous shield, to facilitate and improve reading and visibility of the symbol on all communication platforms.

The objective of the design was to take the DNA of River Plate’s brand and work on the next evolution. We analyzed the history of the Club's identity and, as happens in centenarian brands, we registered 25 changes in the shield and 15 in the “CARP” symbol.

The spirit of the sub-brands arises from the band taking life within any flag and transferred to the typography of the word that distinguishes each one.

We respect the 59.88º angle of the band for all designs.

We developed the typography of River, taking as a starting point the typographic assembly of "CARP" within the shield.