- Cliente Club Atlético River Plate
- Servicio Branding & Identity.
- Año 2022
Founded more than 120 years ago, River Plate is one of the most important clubs in the history of Soccer. Its influence exceeds any sporting field to be present in all corners of culture and society.
River’s brand has had many changes throughout its history. Its red band, its shield, its acronym “CARP”, its claim "El Millonario", the Monumental stadium are personified in tattoos, graffiti, newspapers, drawings, t-shirts, billboards and television. River's DNA is everywhere.
Its first official insignia dates back to 1901. The acronym “CARP” registered by the Club, which was soon transferred to official stationery and then to some jerseys that appeared sporadically. The first shield made its appearance later. The acronym guarded by a robust white banner with a diagonal red band.
Throughout the years, many were the modifications in its emblem. But its essence has remained the same. Its greatness, just as immaculate: the white shield, the red band and the “CARP”.