Vita

Vita is a brand that celebrates the tradition, culture and specialty of Italian coffee.

The idea was born in one of Germán Cabrales' trips to Italy, with an obligatory stop at Rome's central station, where he enjoyed the elegance and characteristic Italian style while having a typical ristretto.

With the endorsement of Cabrales, Vita is a superior quality coffee.

For the design we were inspired by the traditional brands of Italy. The typography of the logo was drawn based on the first letters carved in stone with pure, simple and elegant lines. In the case of the packaging, we work on the design with golden details and ornaments on a blue background that results in a distinguished pack like the coffee inside.