- Cliente Hanes Brands Inc
- Servicio Branding & Identity. Packaging design.
- Año 2010
There are very few women that lack a Sol y Oro underwear in their closet. Designing a brand with a five decades market presence, set for a female audience, requires special care and a proper handling of colors and compositions. Today the Sol y Oro (“Sun and Gold”) logo consists of delicate, "feminine" lines, which achieve immediate identification with their target.
![](https://grupoberro.com/media/works/sol-y-oro-2010/rlzFdwCTuabahrpjyYFR1NDwCBWx2dhZJqH.jpg)
![](https://grupoberro.com/media/works/sol-y-oro-2010/qUsunCwF0by8yb1eHIPE5DCe2T4wwXfRcIW.jpg)
![](https://grupoberro.com/media/works/sol-y-oro-2010/wYZFlfMcY192qtDmnfWjJWP0B4UN7mBk6so.jpg)
![](https://grupoberro.com/media/works/sol-y-oro-2010/N6YLgQF2EPG3ryeVmnLBnSSxhlKQ5NiXwN0.jpg)