- Cliente Rodamco Europe
- Servicio Branding & Identity.
- Año 2005
Designing the brand identity and signage of ParqueSur, at Leganés, Madrid, implied approaching the project from a double dimension: aesthetic and functional. Being one of the biggest and most important shopping centres in Spain, it was successful, but needed to prove updated and forceful. Along with the architectural renovations, the redesign of the image of the bird managed to convey innovation and modernity without losing brand awareness.