As part of the agreement between Make It Happen and Grupo Berro, we took care of the design of this Gauchitas’ new variety.

The process falls in line with the identity developed a year ago for the other varieties. In this case, the product has a special value, as they are Andean potatoes produced jointly with INTA and Jujuy local productors

The new design had to follow the brand architecture and, at the same time, highlight this millennial potatoes particularity. We used a new alternative poncho-based plot for the background, which together with a photograph of different potatoes show a colorful and distinctive design.