El Dok, recognized as the best convention center in America by the DWP Ace Award, has selected us once again to renew its signage. This demonstrates their ongoing commitment to excellence and cutting-edge visitor experience.

The brief was simple: with the trust built over the years with Diego Lerner, he told us, ‘do whatever you want, surpass yourselves.’

Each sign is composed of more than 400 pieces that together form the new proposal.

To highlight the uniqueness of the different pavilions and the grounds as a whole, we chose to create three-dimensional metal signs, designed with volume and illuminated from within. This choice not only adds a touch of modernity and elegance but also provides a sense of spaciousness and depth, allowing the entirety of this magnificent place to be appreciated in scale.