WORK

Design is crucial to our clients´ business. It is here, in design precisely, where we add value.

ABOUT US

We are a professional designers team with more than 30 years experience. We seek for creative solutions from an absolute strategic point of view, with results shown in every project we develop.

Gonzalo Berro

Gonzalo Berro

Founder and Partner

With 30 years of experience he leads design projects for SC Johnson, CCU, Danone, Disney, Philip Morris, Molinos, Osborne and Cambiaso, among others. Author of the books "Design Particles" (2008) and "Design, the everyday art" (by 2015), edited in Spain in 2016.

Laura García

Laura García

Partner and General Coordinator

She worked for Aerolíneas, Banco Francés and Hospital Austral, among others. She joined Grupo Berro in 2000, and since then, coordinates various projects for Philip Morris, Disney, Molinos and SC Johnson, among others.

Esteban Serrano

Esteban Serrano

Partner and Creative Director

Graphic designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). Worked at Cato Berro Partners & Cato Partners Australia. His works were published in Graphis, Rockport Publisher, Pie Books and Craftman House. Illustrator and cartoonist. Professor of typography at the University of Buenos Aires.

Yago Mellado

Yago Mellado

Manager Spain

More than 20 years of experience working in marketing, brand construction, innovation and product development for leading companies at different markets, such as Osborne, Cuétara, General Mills and Avon cosmetics. Yago is all about strategic vision, management and results-oriented action. He has a Master's degree in Internet Business (MIB) at ISDI.

Sarah Zogby

Sarah Zogby

Manager USA

She has extensive experience creating, managing, and implementing digital and traditional strategies to support organizational mission and vision. Creative and Editorial Director at the American Council on Education and Creative Director at Zogby Research Services, an international public opinion polling firm. Her work has appeared in major news outlets including the New York Times and on CNN, and has been presented at the World Economic Forum in Davos. She has a Master’s degree in Publications Design from the University of Baltimore. She joined Grupo Berro in 2019.

Diego González King

Diego González King

Partner and Industrial Design Director

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches equipment design at the Industrial Design curriculum at UBA. He worked at creative studio Sumarse S.A., and then joined Compañía Argentina de Automóviles Arq. Bravo. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Valentín Cristiani

Valentín Cristiani

Partner and Industrial Design Director

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches at the Design curriculum at Fadu-UBA. Since 2005, he has specialized in the development of furniture, leather accessories, prototype management, set and stage design, and ceramic production. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Eduardo Paso Viola

Eduardo Paso Viola

Partner and Motion Graphics Director

He is a Film and Television Integral Producer from the Centro de Investigación Cinematográfica (CIC) and studied Design at UBA. He started his professional career at Grupo Berro before a stage at the USA. Since then he worked as art director and audiovisual producer with several agencies and for brands such as Etiqueta Negra, Gola, Atma, Wanama, and Lollapalooza Argentina, among others. In August 2018, he rejoined Grupo Berro as a partner.

Gonzalo Berro

With 30 years of experience he leads design projects for SC Johnson, CCU, Danone, Disney, Philip Morris, Molinos, Osborne and Cambiaso, among others. Author of the books "Design Particles" (2008) and "Design, the everyday art" (by 2015), edited in Spain in 2016.

Laura García

She worked for Aerolíneas, Banco Francés and Hospital Austral, among others. She joined Grupo Berro in 2000, and since then, coordinates various projects for Philip Morris, Disney, Molinos and SC Johnson, among others.

Esteban Serrano

Graphic designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). Worked at Cato Berro Partners & Cato Partners Australia. His works were published in Graphis, Rockport Publisher, Pie Books and Craftman House. Illustrator and cartoonist. Professor of typography at the University of Buenos Aires.

Yago Mellado

More than 20 years of experience working in marketing, brand construction, innovation and product development for leading companies at different markets, such as Osborne, Cuétara, General Mills and Avon cosmetics. Yago is all about strategic vision, management and results-oriented action. He has a Master's degree in Internet Business (MIB) at ISDI.

Sarah Zogby

She has extensive experience creating, managing, and implementing digital and traditional strategies to support organizational mission and vision. Creative and Editorial Director at the American Council on Education and Creative Director at Zogby Research Services, an international public opinion polling firm. Her work has appeared in major news outlets including the New York Times and on CNN, and has been presented at the World Economic Forum in Davos. She has a Master’s degree in Publications Design from the University of Baltimore. She joined Grupo Berro in 2019.

Diego González King

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches equipment design at the Industrial Design curriculum at UBA. He worked at creative studio Sumarse S.A., and then joined Compañía Argentina de Automóviles Arq. Bravo. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Valentín Cristiani

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches at the Design curriculum at Fadu-UBA. Since 2005, he has specialized in the development of furniture, leather accessories, prototype management, set and stage design, and ceramic production. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Eduardo Paso Viola

He is a Film and Television Integral Producer from the Centro de Investigación Cinematográfica (CIC) and studied Design at UBA. He started his professional career at Grupo Berro before a stage at the USA. Since then he worked as art director and audiovisual producer with several agencies and for brands such as Etiqueta Negra, Gola, Atma, Wanama, and Lollapalooza Argentina, among others. In August 2018, he rejoined Grupo Berro as a partner.