Danone – Nutricia Bagó – 2019
Branding & Packaging
With the new positioning ‘Embracing real motherhood as a natural part of life’, Danone and Nutricia Bago called on Grupo Berro to redesign Vital, a formula milk brand.
Vital seeks to alleviate the idealized expectations of motherhood. It is proven that for mothers, infant formula milk is not the first alternative they choose, but Vital is the closest to the ideal, and has everything their babies need and nothing else.