Milkaut – 2019
Branding & Packaging
How could a dairy company founded in 1926 by a group of twenty-nine dairy farmers from the province of Santa Fe differentiate itself from competing giants? How could it develop a unique value proposal, able to generate impact and confer the brand with a certain allure, without losing its focus on its products’ quality? How could it create an identity, a genuine brand personality, able to produce results, and which, would be, at the same, time authentic and unrepeatable?