Branding & Packaging

SC Johnson & Son – Lysoform

Lysoform is a brand with an excellent reputation, leader in home disinfection, in Argentina. SC Johnson decided to enter the category of personal care and hired Grupo Berro to design the new ‘Personal Care’ line of products from Lysoform.

The project

The work was based on achieving a good balance between the strength of the brand, with its expertise of ‘home disinfection’, with the need to be closer to the personal use of these new products.

The result

The result was very positive, today Lysoform is in the market with its line of soaps, liquid soaps and sanitizers, respecting its strong visual identity with a warmer and closer presentation, with necessary features for products that are for use on our skin.

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