Make it Happen S.A. – 2019
Branding & Packaging
Gauchitas is a brand of handmade fries made in Balcarce, province of Buenos Aires.
In February of this year Juanchi Rosenthal, along with his partners Manuel Cabrales and Diego Sola Prats approached us to pose a challenge.
“Gauchitas was 3 years old when we called Grupo Berro. From the very beginning we were aware that our packaging had problems. While trying to convey some attributes of the brand, it was not effective in the shelf and did not draw attention to consumers. The message was not clear and was confused with yerba mate ”.