The brief was open. We had to find a design that represented Sol. In the process, we first had to convince Hernán, the one in charge of making the fragrances, according to what he had defined with Flor, and then concepts had to be generated so that Sol would personally approve the designs.
When defining the name, Flor proposed “Eudaimonia”, a name she has tattooed on her skin and represents her philosophy of life. Eudaimonia means happiness, well-being and good life. It represents the human flourishing and prosperity of being and spirit. A word with a lot of content.