DULCE CAROLA – 2019
Branding & Packaging
Dulce Carola was a well-known lingerie brand in Argentina that, despite the good name and positioning in the market, had been discontinued in 2014.
Our client acquires the brand with the intention of relaunching it in the cosmetics category. The defined strategy was challenging: insert the brand with its products in kiosks and mini markets, non-traditional channels for cosmetic brands, with good quality products and good presentation at affordable prices.