ChocoArroz

Branding & Packaging

Molinos Río de la Plata – Chocoarroz – 2018

Chocoarroz, is synonymous of rice-based “alfajor” (cookies filled with caramel and dipped in chocolate) and since its birth in 2009 this brand leads the category with more than 70 points of share.

The project

Molinos again relied on Grupo Berro to redesign the packaging line. Seeing the growth and evolution of the market, Chocoarroz returns to appeal to its origin where the success of these products was given through the quality of its raw material.

The result

In this new era, where brands have to be handled with the “marketing of truth”, the new packs present a closer, warmer and true design with real photographs that show the “alfajores” just as they are.

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