Our opportunity laid in reaching a meaningful brand restyling, with an innovative presentation for new consumers, especially those from the German market.
In order to achieve this, we worked on redesigning the logo, we developed a new bottle and a new label, always caring for the brand´s “core” values: its name, its colours and the iconic image of the bull, Osborne´s trademark and one of Spain´s most representative symbols.
Once the packaging was defined, we proposed an image for the launching print ad which presented a warm sunset at a typically Spanish landscape, with olive trees spread in rows, a soft hillside at the back, providing a sense of perspective to the whole composition. Two main characters stood out in the image: the Osborne bull and Veterano´s new bottle, signed below by the phrase “Taste the Spanish authenticity”. Diego Berro shot the photography.