Branding & Packaging
Cambiaso – Supremo Tea
One Sunday, back in 2014, a devastating fire in Valparaíso, Chile, destroyed the industrial plant of Cambiaso, the company responsible for the renowned tea brand “Supremo”. “Our factory has been absolutely destroyed, but we´ll move on, as Chileans that we are”, tweeted the company, “thanks for your unconditional support”.
After the disaster, the company returned to its tracks, imported tea and acquired new machinery to restart their packaging process in Chile. This decision consolidated even more the heartfelt bondage between the brand an its public.