Sol y Oro
Branding & Packaging
Hanes Brands Inc. – Sol y Oro – 2010
There are very few women that lack a Sol y Oro underwear in their closet. Designing a brand with a five decades market presence, set for a female audience, requires special care and a proper handling of colors and compositions. Today the Sol y Oro (“Sun and Gold”) logo consists of delicate, “feminine” lines, which achieved an immediate identification with their target.