Sol y Oro

Branding & Packaging

Hanes Brands Inc. – Sol y Oro – 2010

There are very few women that lack a Sol y Oro underwear in their closet. Designing a brand with a five decades market presence, set for a female audience, requires special care and a proper handling of colors and compositions. Today the Sol y Oro (“Sun and Gold”) logo consists of delicate, “feminine” lines, which achieved an immediate identification with their target.

Branding & Packaging | Sol y Oro
Branding & Packaging | Sol y Oro
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