Sidra Real Negra
Branding & Packaging
CCU, Saenz Briones, Argentina – Sidra Real Etiqueta Negra – 2016
How to improve our own design? After designing 1888 cider, and following the positive answer from the consumers, we worked with the CCU company in the new design of the Real Cider “Black Label” edition. We designed an outstanding packaging, with a sleeker new label and the use of cork instead of plastic, which enabled the brand to strengthen its positioning.