Sidra Real

Branding & Packaging

CCU, Saenz Briones, Argentina – Sidra Real – 2013

As part of a repositioning of the cider category in Argentina, we developed the complete design for Sidra Real and its new packaging line. This included structural design for the new 330 ml and 660 ml bottles, innovation which was highly appreciated in the market, as consumers began to buy the product all throughout the year, not just during holiday time.


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