Branding & Packaging
Valle del Medio – Masseube – Patagonia´s traditional jam
Diego Lerner is both a renowned Executive of relevant international experience and a passionate about Patagonia Europe, Middle East and Africa, and a Patagonia passionate. He turns all his passion into Valle del Medio, his own business at Lago Puelo, in the Argentine province Chubut. Along Nicolás Nuñez, he established his business at the heart of Patagonia, producing red fruits jams of the highest quality. When defining a responsible for all his design needs, Diego, who has the chance to work with the best designers in the world, chooses Gonzalo Berro.