Ledesma – Azúcar Ledesma – 2019
Branding & Packaging
Ledesma had a challenge ahead: to produce natural paper. A paper produced 100% from sugarcane and not from trees, avoiding logging and deforestation. A chlorine-free paper, whose process, without chemicals, also optimizes water consumption, making rational and efficient use of natural resources.
Together with the client, we created Ledesma NAT, a new brand with a different paper, which, anchored in the backing of a solid and long-standing brand like Ledesma, can make its own place in the market, even in front of products of the company, of recognized positioning in its segments, such as Executive or Author.
The identity of the ream – the packaging unit that contains the papers – has a beige tone closer to nature, and the image of a Kingfisher, local bird that presents attributes of elegance, effectiveness and sensitivity for the environment that automatically connect to the spirit of the brand.