Branding & Packaging
Molinos Río de la Plata – Gallo Snacks – 2013
Very few thought rice could be a snack. Following the worldwide trend towards healthier food, Molinos invited us to rethink the Gallo brand, leader in the category of rice, and drive it into into a whole new category. We designed the identity of Gallo Snacks and all its product line, and we positioned it as a rich and healthy alternative snack.