Branding & Packaging
Molinos Río de la Plata – Chocoarroz – 2013
Molinos Rio de la Plata acquired Chocoarroz, a leading brand in the “alfajores” (chocolate cookies) category. With the emergence of new brands from Nestle, Danone and Arcor, the client entrusted us the redesign of the brand and complete packaging line. Despite the new competition, with our new design Chocoarroz confirmed its leadership in the category.