Branding & Packaging
Ampersand, new design, new flavor.
In Spain the rise of gin is remarkable. A market segment that has managed to create an industry around it like no other alcoholic beverage: ginning, tonics of different formats and flavors, botanicals, etc. All this gives a solid projection and makes it difficult to unseat it.
Two years after Grupo Berro launched Ampersand branding, Osborne called us again to work on a line extension, following the gin trends.