Identity, branding and Packaging
‘I believe that all projects are important, but some are special. When Marcos Martínez Castro called to redesign Beata, a great emotion surrounded me. Marcos is a close friend of Diego, my younger brother. I have known him since he was 4 years old. Seeing him transformed into a great professional today gives me joy and pride. The responsibility and commitment that this call generated for me were enormous. Designing their brand, which had been built out of nowhere, together with Sofi, his wife, challenged me a lot. But as always, together with my partners and the Grupo Berro team, I had no doubts that we would reach a successful conclusion, ’said Gonzalo Berro, founder of Grupo Berro.
Beata, is a real craft beer. It is one of the first Argentine brands to make quality craft beers. Their quality is so great that their beers are awarded globally and respected by the most demanding palates of the craft beer market.
Marcos and Sofi started as a hobby in their department which, little by little, was transformed into a factory. Today, almost a decade later Beata has an excellent factory in Villa Adelina, Buenos Aires and from their “beer house” as they call it, they make 8 types of beers always taking care to offer the best quality.