With these premises, at Grupo Berro we work at each stage of our method, rebuilding the Bavaria brand with all its strengths and attributes.
After analyzing the brief that the client gave us and studying the current situation of the brand and its competition, we took a good look at the history, and together with the client we also visited the production plant to get to know well the process and the secrets of blue cheese with the illusion of finding distinctive features.
With all that material and with clear ideas of how the new design should be, we redraw the logo, recovering the style of the original typography but with very current features. We also revived the image of the zip line, the girl that was part of the symbol for many years and that for some reason had been discontinued. Finally, we were struck by the typical blue cheese mushrooms, so distinctive in the category, and we defined two special colors that we extracted from the true color of these mushrooms, which we called the true ‘blue’ colors of blue cheese.