Spain – 2019
Identity & Signalling
Ahorramas is a supermarket chain in Spain, with a strong presence in local neighborhoods. It counts with more than 260 points of sales in Madrid, Toledo, Guadalajara, Cuenca and Ciudad Real.
Taking advantage of an architectural renovation project of all their branches, the company decided to renew their identity, signalling and indoor design.
As the project developed, we focused on deciding which elements from Ahorramas’ DNA we should keep and which ones we should change. We worked during a whole year on the project.