CCU, Saénz Briones, Argentina – 1888 Rosé – 2020
Branding & Packaging
When we designed 1888 in 2015, even though many didn’t think it was possible, we knew that we were going to change a whole category. We were aware that the quality of such a product, if accompanied by an excellent presentation, was going to change the consumers’ perception.
Today, five years later, sider has repositioned in the Argentinian market and 1888 is, without a doubt, the best of the market and is presented with an elegance for any moment. In the final of Palermo’s Polo or in a home among friends, today 1888 occupies the place it deserves.