ABOUT US

We are a professional designers team with more than 30 years experience. We seek for creative solutions from an absolute strategic point of view, with results shown in every project we develop.

Gonzalo Berro

Gonzalo Berro

Founder and Partner

With 30 years of experience he leads design projects for SC Johnson, CCU, Danone, Disney, Philip Morris, Molinos, Osborne and Cambiaso, among others. Author of the books "Design Particles" (2008) and "Design, the everyday art" (by 2015), edited in Spain in 2016.

Laura García

Laura García

Partner and General Coordinator

She worked for Aerolíneas, Banco Francés and Hospital Austral, among others. She joined Grupo Berro in 2000, and since then, coordinates various projects for Philip Morris, Disney, Molinos and SC Johnson, among others.

Esteban Serrano

Esteban Serrano

Partner and Creative Director

Graphic designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). Worked at Cato Berro Partners & Cato Partners Australia. His works were published in Graphis, Rockport Publisher, Pie Books and Craftman House. Illustrator and cartoonist. Professor of typography at the University of Buenos Aires.

Yago Mellado

Yago Mellado

Manager Spain

More than 20 years of experience working in marketing, brand construction, innovation and product development for leading companies at different markets, such as Osborne, Cuétara, General Mills and Avon cosmetics. Yago is all about strategic vision, management and results-oriented action. He has a Master's degree in Internet Business (MIB) at ISDI.

Sarah Zogby

Sarah Zogby

Manager USA

She has extensive experience creating, managing, and implementing digital and traditional strategies to support organizational mission and vision. Creative and Editorial Director at the American Council on Education and Creative Director at Zogby Research Services, an international public opinion polling firm. Her work has appeared in major news outlets including the New York Times and on CNN, and has been presented at the World Economic Forum in Davos. She has a Master’s degree in Publications Design from the University of Baltimore. She joined Grupo Berro in 2019.

Diego González King

Diego González King

Partner and Industrial Design Director

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches equipment design at the Industrial Design curriculum at UBA. He worked at creative studio Sumarse S.A., and then joined Compañía Argentina de Automóviles Arq. Bravo. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Valentín Cristiani

Valentín Cristiani

Partner and Industrial Design Director

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches at the Design curriculum at Fadu-UBA. Since 2005, he has specialized in the development of furniture, leather accessories, prototype management, set and stage design, and ceramic production. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Eduardo Paso Viola

Eduardo Paso Viola

Partner and Motion Graphics Director

He is a Film and Television Integral Producer from the Centro de Investigación Cinematográfica (CIC) and studied Design at UBA. He started his professional career at Grupo Berro before a stage at the USA. Since then he worked as art director and audiovisual producer with several agencies and for brands such as Etiqueta Negra, Gola, Atma, Wanama, and Lollapalooza Argentina, among others. In August 2018, he rejoined Grupo Berro as a partner.

Gonzalo Berro

With 30 years of experience he leads design projects for SC Johnson, CCU, Danone, Disney, Philip Morris, Molinos, Osborne and Cambiaso, among others. Author of the books "Design Particles" (2008) and "Design, the everyday art" (by 2015), edited in Spain in 2016.

Laura García

She worked for Aerolíneas, Banco Francés and Hospital Austral, among others. She joined Grupo Berro in 2000, and since then, coordinates various projects for Philip Morris, Disney, Molinos and SC Johnson, among others.

Esteban Serrano

Graphic designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). Worked at Cato Berro Partners & Cato Partners Australia. His works were published in Graphis, Rockport Publisher, Pie Books and Craftman House. Illustrator and cartoonist. Professor of typography at the University of Buenos Aires.

Yago Mellado

More than 20 years of experience working in marketing, brand construction, innovation and product development for leading companies at different markets, such as Osborne, Cuétara, General Mills and Avon cosmetics. Yago is all about strategic vision, management and results-oriented action. He has a Master's degree in Internet Business (MIB) at ISDI.

Sarah Zogby

She has extensive experience creating, managing, and implementing digital and traditional strategies to support organizational mission and vision. Creative and Editorial Director at the American Council on Education and Creative Director at Zogby Research Services, an international public opinion polling firm. Her work has appeared in major news outlets including the New York Times and on CNN, and has been presented at the World Economic Forum in Davos. She has a Master’s degree in Publications Design from the University of Baltimore. She joined Grupo Berro in 2019.

Diego González King

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches equipment design at the Industrial Design curriculum at UBA. He worked at creative studio Sumarse S.A., and then joined Compañía Argentina de Automóviles Arq. Bravo. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Valentín Cristiani

Industrial designer from the Architecture, Design and Urban Planning School at the Universidad de Buenos Aires (Fadu-UBA). He teaches at the Design curriculum at Fadu-UBA. Since 2005, he has specialized in the development of furniture, leather accessories, prototype management, set and stage design, and ceramic production. He joined Grupo Berro in 2017 as a partner and director of industrial design.

Eduardo Paso Viola

He is a Film and Television Integral Producer from the Centro de Investigación Cinematográfica (CIC) and studied Design at UBA. He started his professional career at Grupo Berro before a stage at the USA. Since then he worked as art director and audiovisual producer with several agencies and for brands such as Etiqueta Negra, Gola, Atma, Wanama, and Lollapalooza Argentina, among others. In August 2018, he rejoined Grupo Berro as a partner.

Our Team

EZEQUIEL LANCELOTTI

Director de Diseño

Director de arte de la Escuela Superior de Creativos Publicitarios. Estudios en Publicidad y Marketing en la FAECC. Trabajó en distintas agencias y estudios de diseño y en 2004 se sumó a Grupo Berro como Diseñador Senior, trabajando para marcas como Cabaña Las Lilas, SC Johnson, Molinos, entre otros.

NELSON TOLEDO

Diseñador & Ilustrador

Estudió Diseño Gráfico en la Universidad de Buenos Aires.. Es Ilustrador y maquetista. Trabaja en Grupo Berro desde el año 2009.

DOLORES NEGRI ARANGUREN

Diseñadora Senior

Diseñadora gráfica de la Universidad de Arquitectura, Diseño y Urbanismo de Buenos Aires. Se desempeñó como directora de arte en la editorial Keep Rolling Communications para clientes como Porsche, el Citi y el Palacio Duhau.
Previamente trabajó en el estudio de diseño franorive y en la empresa John Foos.

Federico Rodríguez

Diseñador Senior

Diseñador Gráfico de la Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires. Cuenta con más de 10 años de experiencia en el desarrollo de packaging e identidad. Anteriormente se desempeñó como Diseñador en Pierini Partners y Brandforce.

NICOLÁS ANDRUSSEN

Diseñador Senior

Diseñador gráfico de la Universidad de Arquitectura, Diseño y Urbanismo de Buenos Aires. Trabajó en Bridger Conway y Conway+Partners. Se sumó a Grupo Berro en 2016 enfocándose en proyectos de packaging, branding y plataformas digitales.

PAULA MITAU

Community Manager

Diseñadora gráfico-industrial de la Universidad de las Américas (Quito-Ecuador). Ha trabajado como Diseñadora en empresas de dicho país en los rubros editorial, finanzas, cosmética y educación, así como en varios proyectos freelance.

MACARENA RUZO

Asistente Administrativa

Relacionista Pública e Institucional egresada de UADE. Se desempeñó como Manager de un hotel de alta categoría en el Estado de Rio de Janeiro, Brasil. Posteriormente trabajó en Urban Marketing Agency como Ejecutiva de Cuentas con clientes como Driving Center Audi, Rojo Tango, Banco Itau, Banco Galicia, entre otros. Se sumó a Grupo Berro a fines del 2017.

GASTON THEODOSSIOU

Contador

Contador Público egresado de la Universidad de Buenos Aires. Socio fundador de GT Consultores desde hace más de 12 años. Está a cargo de la administración y contabilidad de Grupo Berro desde hace más de una década.

EZEQUIEL LANCELOTTI

Director de arte de la Escuela Superior de Creativos Publicitarios. Estudios en Publicidad y Marketing en la FAECC. Trabajó en distintas agencias y estudios de diseño y en 2004 se sumó a Grupo Berro como Diseñador Senior, trabajando para marcas como Cabaña Las Lilas, SC Johnson, Molinos, entre otros.

NELSON TOLEDO

Estudió Diseño Gráfico en la Universidad de Buenos Aires.. Es Ilustrador y maquetista. Trabaja en Grupo Berro desde el año 2009.

DOLORES NEGRI ARANGUREN

Diseñadora gráfica de la Universidad de Arquitectura, Diseño y Urbanismo de Buenos Aires. Se desempeñó como directora de arte en la editorial Keep Rolling Communications para clientes como Porsche, el Citi y el Palacio Duhau.
Previamente trabajó en el estudio de diseño franorive y en la empresa John Foos.

Federico Rodríguez

Diseñador Gráfico de la Facultad de Arquitectura, Diseño y Urbanismo de la Universidad de Buenos Aires. Cuenta con más de 10 años de experiencia en el desarrollo de packaging e identidad. Anteriormente se desempeñó como Diseñador en Pierini Partners y Brandforce.

NICOLÁS ANDRUSSEN

Diseñador gráfico de la Universidad de Arquitectura, Diseño y Urbanismo de Buenos Aires. Trabajó en Bridger Conway y Conway+Partners. Se sumó a Grupo Berro en 2016 enfocándose en proyectos de packaging, branding y plataformas digitales.

PAULA MITAU

Diseñadora gráfico-industrial de la Universidad de las Américas (Quito-Ecuador). Ha trabajado como Diseñadora en empresas de dicho país en los rubros editorial, finanzas, cosmética y educación, así como en varios proyectos freelance.

MACARENA RUZO

Relacionista Pública e Institucional egresada de UADE. Se desempeñó como Manager de un hotel de alta categoría en el Estado de Rio de Janeiro, Brasil. Posteriormente trabajó en Urban Marketing Agency como Ejecutiva de Cuentas con clientes como Driving Center Audi, Rojo Tango, Banco Itau, Banco Galicia, entre otros. Se sumó a Grupo Berro a fines del 2017.

GASTON THEODOSSIOU

Contador Público egresado de la Universidad de Buenos Aires. Socio fundador de GT Consultores desde hace más de 12 años. Está a cargo de la administración y contabilidad de Grupo Berro desde hace más de una década.

Gourmet Fridays

We have a tradition at Grupo Berro: the “Gourmet Fridays”. At due turns, each member of the team prepares a special lunch for everyone at the studio. Before, during and after, we enjoy "Gourmet Fridays", because it involves dedication, care, commitment to each other and also because, to be sincere, we love Fridays.